Q.1 Do you own an Mp3 Player? Is it an Apple product?
Apple: 64% (32 of 50 respondents)
Non-Apple/Other: 22% (11 of 50 respondents)
None/ I do not own an Mp3 Player: 14% (7 of 50 respondents)
Rationale reckons:
1. Apple Products clearly dominate the Mp3 player segment at the LSE and seem to be the most popular choice amongst the students interviewed.
2. Apple market share is thought to be much larger in the global market. Apple iPod sales in 2006 alone are thought to be more than 23.5 million units (Source: Macworld). This was at a time when it was yet to release its new revolutionary touch screen iPod Touch player. Apple estimates that 100 million iPod units have been sold since their launch in 2001 (Source: CNN)
Conducted and compiled by Avnish Srivastava
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